Algemeen Lotto Soudal partners up with Kärcher

Lotto Soudal is proud to announce its partnership with German family company Kärcher. As of this year, the Belgian WorldTeam will be using the professional maintenance equipment of Kärcher both during races and at its service course.

A trusted partner in the world of sports

For Kärcher, these are not their first steps in the world of sports. In addition to partnerships in cyclocross and the Dakar Rally, the German family business is now joining forces with Belgian WorldTour team Lotto Soudal, starting this year. “We are delighted to announce that Kärcher will become our long-term partner and will help our team improving our daily approach by providing us their professional line devices and products to our team members” emphasises Yana Seel, Chief Business Officer.

Complete cleaning solutions

For Kärcher, these are not their first steps in the world of sports. In addition to partnerships in cyclocross and the Dakar Rally, the German family business is now joining forces with Belgian WorldTour team Lotto Soudal, starting this year. “We are delighted to announce that Kärcher will become our new partner", says Yana Seel, Chief Business Officer at Lotto Soudal. “Together we focus on a partnership on the long term. We have a lot of confidence in Kärcher’s professional cleaning products and systems, that help make the work of our mechanics a lot easier.”