Algemeen Ekoï and G&V Energy Group extend long term partnerships with Lotto Soudal

Lotto Soudal partners Ekoï and G&V Energy Group extend their contracts with the Belgian WorldTour team.
General 11 July 2022

Lotto Soudal partners Ekoï and G&V Energy Group extend their contracts with the Belgian WorldTour team. Ekoï, the official helmet and eyewear supplier remains on board with the team, that will be named Lotto Dstny from 2023 on, for another 3 years. G&V Energy Group has been a loyal team sponsor since 2012 and has extended its commitment for another 4 years. They’re visible on the team’s kit with their CAPS Card brand and on top the official supplier of the team buses and fuels.

During this second rest day of the Tour de France, Lotto Soudal announces the extended stay of two trusted partners. With new 3- and 4-year deals, both Ekoï and G&V Energy Group confirm their faith in the team and show their long term vision when it comes to partnerships. “We are very happy to keep these two important partners on board for a longer period”, says Chief Business Officer Yana Seel of Lotto Soudal.

“G&V Energy Group will remain visible on our kits with their CAPS Card as they have been for the past decade”, continues Yana Seel. “CAPS is a hybrid fuel card offering a future proof solution to the everchanging mobility needs. Thanks to the collaboration with partner networks, the multi-brand CAPS card offers its customers a network of more than 2.500 service stations and 275.000 charging points in Europe. CAPS also offers an online platform for optimal fleet management and numerous other smart services.”

Ekoï supplies us with high-end helmets and eyewear”, adds Yana Seel. “They excel in terms of safety, performance and esthetics. Our riders love the customization options they have with Ekoï. It is a big honor for us that the new Stradale helmet was presented today, exclusively with our team.”

G&V Energy Group: A third team bus with a focus on green energy

G&V Energy Group is a young and dynamic Belgian company that owns more than 200 fuel stations under different brand names and 27 Breakpoint shops. G&V Energy focuses on a future proof sustainable mobility. “We are a 100%-Belgian company and share a similar dynamic DNA with the team. As passionate cycling fans and true believers in sport marketing, we are proud to extend our partnership within the Lotto Soudal family for another 4 years”, says G&V Energy Group CEO Xavier Dewulf. “We have learned that our buses have a crucial impact on the day to day functioning of the team. To ensure the team its durable mobility, we will provide a third and tailormade tour bus with a strong focus on green energy and adapted to the highest level of comfort.”

Ekoï: ‘Lotto Soudal is the perfect mix of talent, experience and character’

The French brand Ekoï has established itself as a high-end supplier of different types of cycling equipment. Lotto Soudal has been using their helmets and eyewear for a couple of years now and will continue to do so the next 3 years. “For us, Lotto Soudal and in the future Lotto Dstny, is a reference team in the cycling world”, says Ekoï-CEO Jean-Christophe Rattel. “With riders like Caleb Ewan, Philippe Gilbert, Thomas De Gendt, Victor Campenaerts and Arnaud De Lie, the team has a great mix of talent, experience and character. Belgium has a rich cycling tradition, so for us it is very important to link ourselves to a Belgian team with such a long term commitment to the sport. With this partnership Ekoï secures another future spot in cycling history.”

Watch the announcement video of the new Ekoï Stradale helmet here.

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