- Year of establishment
- Sponsor since
In 1994 Nick Vandecauter, former mechanic at the Lotto team, asked to produce oil for bikes. Morgan Blue responded to the request and made several types of oil. After extensive testing of these samples, they were fine-tuned and Morgan Blue started sponsoring the Belgian Lotto team, without actually distributing products in the bike industry. Today, Morgan Blue presents 53 maintenance and 15 massage products.