Algemeen Orbea and Lotto Dstny embark on a new era in the pursuit of excellence

The brand and the team share a history of ties to cycling, rooted in referential territories and social commitment; the union pursues excellence through continuous improvement.
General 04 January 2024
There are stories destined to unfold and paths designed to meet thanks to shared values. We are delighted to announce that Lotto Dstny and Orbea have sealed a partnership agreement, a union stemming from the deep convictions of both the brand and the team and materialized in an ambition to reach new goals in both sport and business. 
In its 38 year-long history, the team has become a benchmark in the peloton, and Lotto maintains the longest-standing cycling sponsorship in the sport. Meanwhile, Orbea has 183 years of experience and racing DNA, and constantly pursues excellence through improvement, the only way to guarantee long-term success. 
Both the team and Orbea have origins in passionate territories with long-standing cycling heritage. Belgium, Euskadi and the fans in both places live and breathe cycling through and through, upholding the responsibility and honor that comes with it. Orbea works hard every day with enthusiasm to consolidate the positions they have achieved, to continue generating wealth and sharing it with society.
"Like Lotto Dstny, we are a brand with a strong global presence. Through this collaboration, we aspire to broaden our impact and strengthen our recognition worldwide," says Ander Olariaga, Orbea's Brand and Communications Director.
Beyond these fundamental values, both parties also have the conviction that only adopting excellence, commitment and perseverance in day-to-day work, will allow them to make their way towards extraordinary achievements. 
"Lotto Dstny finds in Orbea an ideal ally to continue improving the performance of our entire structure. The adaptation to the new bikes has been quick and the willingness to continue working on their development is always there. Together, I am certain we can achieve great things," says Stéphane Heulot, CEO of Lotto Dstny. 
This cycling project goes beyond names or people. Lotto Dstny and Orbea join forces to start a new era in which they want to inspire passionate cyclists all over the world to dream big.