Algemeen Lotto Dstny and Vermarc Sport launch new outfit and prolong partnership
Real coureurs: those are the members of Lotto Dstny who will wear the new outfit of the Belgian professional cycling team from 2023 onwards. Today, Lotto Dstny proudly unveils its outfit, which the team will sport in the biggest cycling races next season. Simultaneously, the team announces that it has extended the partnership with clothing manufacturer Vermarc Sport for three more years.
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Vermarc Sport has been a loyal partner of the Lotto cycling teams since 2004 and will continue to do so in the next three years. “We are proud that we have linked our brand to a reference in cycling like this team for such a long time”, says Marc Verbeeck, CEO of Vermarc Sport. “During this period, we’ve build up a really strong connection with the team. This bond of trust, the Belgian base and the focus on young talent make Lotto Dstny the perfect billboard for our clothing.”
Lotto Dstny is full of praise for the outfit that, thanks to Vermarc Sport, will allow the team to hit the road in 2023. “The launch of this new outfit means that all eyes are now fully on the upcoming season”, says Yana Seel, Chief Business Officer at Lotto Dstny. “But without forgetting how long this partnership with Vermarc Sport has already been part of this team. At the end of this new commitment, we will have been riding in Vermarc Sport kit for more than half of the team’s existence. This says a lot about the quality of the equipment, the mutual trust and the shared love for the sport.”
Images: Maxime Van der Wielen.