Algemeen Lotto Dstny teams up with MatchWornShirt to offer fans a unique memorabilia

The collaboration offers the fans the opportunity to own a piece of cycling history and support their favorite team at the same time.
Race 23 February 2023

Belgian professional cycling team Lotto Dstny has announced a long-term partnership with MatchWornShirt, a company that offers clubs, foundations and charities the chance to unlock and optimize their fundraising potential. The collaboration between MatchWornShirt and Lotto Dstny offers the fans the opportunity to own a piece of cycling history and support their favorite team at the same time.

Founded in 1985, Lotto Dstny has a long and successful history in the cycling world, with numerous stage victories in races such as the Tour de France and winning the biggest Monuments like Ronde van Vlaanderen, Paris-Roubaix and Milan-Sanremo. The team has a loyal fanbase around the world, and the new partnership with MatchWornShirt will allow those fans to get even closer to the action.

MatchWornShirt has established itself as a leading digital auction platform for authentic sports memorabilia, giving fans the opportunity to own a unique and high-quality item. By partnering with Lotto Dstny, the company is able to offer fans a range of team jerseys worn by their favorite riders during races such as Milan-Sanremo, Tour of Flanders, Tour de France... 

"We're thrilled to be partnering with MatchWornShirt", said Yana Seel, Chief Business Officer at Lotto Dstny. "Our fans are passionate about our team and our sport, and this partnership gives them the chance to own a piece of history. It feels like they're a part of the team."

"We're very proud of this partnership with Lotto Dstny and we hope to bring cycling fans a step closer to the riders”, said Thuur Tonnaer, Partnerships Executive at MatchWornShirt. “It fits well with our vision to do this cooperation with the oldest cycling team in the world and one of the biggest teams from a country with such a rich cycling history as Belgium. We look forward to the unique Lotto Dstny items that will be offered on our platform!”

Lotto Dstny and MatchWornShirt will auction the shirts worn by the riders during the following races: Milan-Sanremo, Amstel Gold Race, Tour of Flanders, Tour de France and Vuelta a España.

Image: Facepeeters.

In this article